Principles of direct and database marketing : a digital orientation

pt. 3. Setting objectives and strategies within direct marketing. Direct marketing objectives and strategies -- The strategic influences on direct marketing -- Relationship marketing and CRM -- The Internet -- Social networks : a new perspective for direct marketing

pt. 4. Direct marketing implementation and control. Offers and incentives in direct marketing -- Direct marketing media -- Acquisition media -- Creative practice and consumer behavior in direct marketing -- Testing, budgeting and research in direct marketing

Includes bibliographical references and index

Access-restricted-item true Addeddate 2023-02-08 16:17:31 Autocrop_version 0.0.14_books-20220331-0.2 Bookplateleaf 0008 Boxid IA40843322 Camera USB PTP Class Camera Collection_set printdisabled External-identifier urn:lcp:principlesofdire0000tapp_d0t5:epub:3787ff65-a59b-409e-ae95-3ae1c179f650
urn:lcp:principlesofdire0000tapp_d0t5:lcpdf:4e6e5c5a-954e-42f2-97fc-c99c4c69beb9
urn:oclc:record:1392322870 Foldoutcount 0 Identifier principlesofdire0000tapp_d0t5 Identifier-ark ark:/13960/s23p6xtb3ck Invoice 1652 Isbn 9780273713029
0273713027 Ocr tesseract 5.3.0-1-gd3a4 Ocr_detected_lang en Ocr_detected_lang_conf 1.0000 Ocr_detected_script Latin Ocr_detected_script_conf 0.9921 Ocr_module_version 0.0.18 Ocr_parameters -l eng Old_pallet IA-NS-2000854 Openlibrary_edition OL27873920M Openlibrary_work OL8463897W Page-progression lr Page_number_confidence 100 Page_number_module_version 1.0.5 Pages 542 Pdf_module_version 0.0.20 Ppi 360 Rcs_key 24143 Republisher_date 20230208185552 Republisher_operator associate-lyn-pestano@archive.org Republisher_time 649 Scandate 20230204191137 Scanner station41.cebu.archive.org Scanningcenter cebu Scribe3_search_catalog isbn Scribe3_search_id 9780273713029 Tts_version 5.4-initial-25-ga9c0370c Worldcat (source edition) 263296264